Developing a generative AI strategy suitable for your company

As generative Artificial Intelligence (AI) becomes a competitive advantage, understanding how this technology can transform your organization’s operations is crucial. Generative AI is emerging across all industries, and its adoption is rapidly growing.

This technology allows for the development and launch of solutions much more quickly and easily, shifting from a data-based approach to a model-based approach. Generative AI requires less data, and with some prompt engineering and model tuning, its potential can be quickly demonstrated.

Generative AI has become a true competitive advantage. It is increasingly certain that companies need to integrate this technology into their processes and products swiftly. There are two main types of generative AI: batch-oriented, which generates content such as job descriptions and website texts, and real-time, which is used in live interactions, such as chatbots and knowledge search solutions. The architecture behind these use cases is easy to implement, especially if the organization already has a lot of source material.

Additionally, generative AI allows for live personalization quite easily, using the company’s existing data. For example, a consumer can request to see a product in different contexts or create a video on the spot while shopping online. Generative AI not only improves production but also service and customer satisfaction, offering seamless and instant interactions.

To successfully implement generative AI, companies should consider the following steps:

• Needs assessment: Identify areas where generative AI can bring the most value.
• Technology selection: Choose the appropriate tools and platforms.
• Training and empowerment: Train the team to use and manage generative AI.
• Monitoring and adjustment: Track performance and adjust models as necessary.

Generative AI stands out by providing an engaging experience and instant gratification, becoming an essential tool for companies that wish to innovate and remain competitive in the market. Stay updated with Hydra iT!